iPads represent a growing opportunity for brands selling online. The iPad has been termed the go-to device for “couch commerce.” According to an IBM study, iOS traffic accounted for 10.2% of online Black Friday retail traffic this year. The iPad alone accounted for 4.8% of traffic, compared to 4.1% for Android. Furthermore, iPad shopping has a higher conversion rate than other mobile devices – 4.6% of site visits led to a purchase compared to an average of 2.8% for all mobile devices.
Brands redirecting consumers browsing on the iPad to mobile sites optimized for handheld devices are missing a key opportunity. iPad shoppers want access to the full site with sophisticated commerce features and premium content.
(source : http://l2thinktank.com/blog/2011/12/2012-the-year-of-ipad-shopping/)
